Performance consultant · Learning designer · Facilitator

Learn 2 Change
With Irina

What's learned becomes a habit and expertise becomes teachable

Irina Damnjanovic

Most training doesn't stick — not because people don't care, but because it's disconnected from real work. I design learning journeys, facilitate teams through complexity, and help experts make their knowledge teachable.

Let's talk

I spent 25 years learning
how people learn.

I started as a biology teacher. What fascinated me most wasn't the content — it was the moment something clicked. Or didn't. That gap between teaching and learning became my life's work.

I was an early pioneer of the flipped classroom in Serbia, turning the traditional model upside down so students could use class time for thinking, applying and creating rather than passive listening. You can find those early experiments on my Flipped Classroom YouTube channel →

Over the years I moved from classrooms to global organizations — designing programmes for the International Committee of the Red Cross, training teachers for the British Council, building environmental education for WWF.

Somewhere along the way I noticed a pattern: most organizations invest in training events people forget by Friday. Not because the content is bad — but because it's disconnected from real work. I went independent to fix that.

"She holds natural authority as someone who sees systems and people clearly, cutting through complexity, translating it into action."

— Professional reference
What I do

Four ways I can help

01
Learning journey design

Integrated, workflow-embedded learning — not one-time events or click-through modules. Using the High Performance Learning Journey methodology, I identify performance barriers and design learning that closes them, then measure whether it worked.

Blended learningPerformance consultingLearning needs analysisHPLJ certified
02
Coaching on the Go partner

As a regional partner for Coaching on the Go, I bring their proven approach to developing leaders who coach — in Serbian and regional languages. The programme helps leaders build coaching skills to unlock performance, trust and accountability in their teams, integrating coaching naturally into everyday leadership.

Leader-as-coachTeam performanceSerbian & regional languagesCoaching skills
03
Workshop & meeting facilitation

I take on the structural heavy lifting so your team can focus on thinking. Whether you need to make a complex decision, design a solution, or align on strategy — I design and facilitate sessions that produce real outcomes, not just conversation.

Decision-makingDesign sprintsStrategy workshopsHybrid facilitation
04
Making expertise teachable

You have deep expertise. Turning it into something others can actually learn — that's a different skill. I work with subject matter experts and practitioners to extract knowledge and design experiences that transfer it without losing nuance.

SME collaborationInstructional designScenario-based learningKeynote speaking

Ideas worth sharing —
out loud

★ Fame Lab National Second Runner-Up

A Fame Lab national second runner-up, I bring the same energy to conference stages and leadership events as I do to workshops — clarity, no jargon, and ideas that stick. I speak at the intersection of learning, change, and performance.

Available for L&D conferences, HR events, leadership offsites, and internal learning days.

Book a speaking slot

Topics I can talk about:

Why training doesn't work — and what does
The gap between attending a course and changing behaviour, and how to close it.
Learning and change are the same thing
Why every change initiative is a learning challenge in disguise — and what that means for leaders.
Flipping the classroom, flipping the organization
What education's flipped learning revolution teaches us about workplace learning design.
Making expertise contagious
How subject matter experts can share what they know in ways that actually land.
From science teacher to learning strategist
A personal keynote on curiosity, reinvention and what biology taught me about how humans change.

Learn2Change —
Change2Learn

Real conversations with people who've learned something the hard way — and changed because of it. No theory. No slides. Just honest stories about what it actually takes to grow.

Learning and change are two sides of the same coin. The most interesting lessons are never in a textbook. I go looking for them in people.

Learn2Change
Change2Learn
Real conversations about learning
the hard way — and changing because of it.
Watch on YouTube
Credentials

Built on real experience

Brinkerhoff HPLJ Practitioner, Champion & Architect
High Performance Learning Journey — certified at all three levels
Cambridge International Certificate
Teaching and Learning, 2017–18
Workshopper Master
AJ&Smart — world-class workshop design & facilitation, 2025
Facilitation Excellence
PLB Consulting — strategic foresight, hybrid facilitation, 2024
Scenario Design Live
Action@Work by Cathy Moore — scenario-based learning, 2019
AI in E-learning
Digital Learning Institute, 2024
Contact

Let's make
learning work.

Your message is on its way. Irina will be in touch shortly.
or
irinafacilitator@gmail.com
ID
Irina Damnjanovic
Performance Consultant · Learning Designer · Facilitator

Prefer a direct conversation? Send a DM on LinkedIn — it's where I'm most active and responsive. No pitch, no obligation — just a conversation.

DM me on LinkedIn →